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Noritake unveils diningware collection by Marc Newson and Qantas
[Wed 06/01/2010 10:49:15]
Noritake has revealed a sneak preview of the long awaited collection of diningware from the artistic collaboration between Qantas and the famous London-based Australian-born designer, Marc Newson.
The much anticipated range will be officially launched on July 1 and has been in planning stages for the past four years.
“We are hopeful that Marc will travel to Australia to support the launch,” says Steven Yeend of Noritake. “The range is yet to be named but its working title is the ‘Altitude Collection’.”
Manufactured by Noritake according to Qantas’ specifications, the fine bone china range embodies the fluid qualities of design that saw Newson rise to fame, whilst giving a nod to the aesthetics of in-flight diningware.
“The genesis of the range hails back to 2006 when Qantas announced their purchase of the new A380 Aircraft,” Yeend explains. “They brought in world famous designer Marc Newson to fit out the aircraft in a futuristic, retro style and in-flight crockery was part of the brief.
“The hardest part of the process was taking Marc’s design ideal and melding it into something practical and functional without losing the essence of the design,” Yeend says. “For something involving a very complicated, long process the collaboration was remarkably smooth.”
The diningware collection is comprised of seven gift wrapped fine bone china pieces, which include a 20-piece dinner set (with cup, saucer, entrée plate, dinner plate and bowl sets), a cup and saucer duo, a teapot, a pasta bowl set, a rice bowl set, a cake plate and a serving platter.
“There are many plain white bone china ranges available in the marketplace but none that come close to the design, quality and price combination that the Altitude Collection will present,” Yeend says.
The diningware collection is comprised of seven gift wrapped fine bone china pieces, which include a 20-piece dinner set (with cup, saucer, entrée plate, dinner plate and bowl sets), a cup and saucer duo, a teapot, a pasta bowl set, a rice bowl set, a cake plate and a serving platter. 
