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Busatti Australia draws crowds at Belle Luxury Living @ pyd festival
[Tue 20/04/2010 04:15:28]
.jpg) As part of the 30 Days of Home and Entertainment festival, the luxurious fabric and homewares company Busatti Australia exhibited their wares at Belle Luxury Living @ pyd earlier this month, with a positive response from visitors.
“The Belle Luxury Living @ pyd event was professionally planned and organised,” says Busatti Australia’s managing director Kate Nixon.
“We had the opportunity to speak with many of our existing clients and present the Busatti brand to new clientele alongside a handpicked selection of luxury products, services, workshops and activities.”
Busatti Australia is recognised as one of Australia’s premium textiles retailers and has branched out into the luxury homewares sector through the company’s two stores in Melbourne’s South Yarra and Sydney’s Double Bay.
“Exposure in such an environment, whether to new customers or repeat clientele, consolidates brand awareness,” says Nixon, who was responsible for bringing the centuries-old Italian brand to Australia.
Pleased with the overall running of the Belle Luxury Living @ pyd festival and the response from visitors, Nixon would not hesitate to take part in similar festivals in the future and believes they offer many benefits that escape larger trade shows, such as “a more intimate setting and direct contact with the end consumer”.
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