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Australian baby brand Nanny Pickle attracts international interest
[Tue 22/06/2010 01:11:41]
Adding to the fairytale history of Australian baby brand, Nanny Pickle, a spike in offshore interest has led to newly secured international distribution deals with more in the pipeline.
Following a temporary concept display in Galleria Luxury Hall in Seoul, Nanny Pickle successfully strengthened its presence in the Korean market resulting in the company’s collections being stocked in Hyundai and Galleria department stores.
Nanny Pickle is also currently in negotiations with distributors in the Benelux region as well as Japan.
Back on Australian soil, a recent pop-up retail space at the Indooroopilly Shopping Centre in Brisbane last May drew significant attention from local consumers.
The creative minds behind Nanny Pickle, Shannon Horsfall and Jennine Heymer, launched the brand three years ago in Australia when they set about designing handmade toys, clothes for newborns, nursery pieces, and accessories for mothers and children.
Horsfall and Heymer allow their strong brand identity and the characters behind their products – Nanny Pickle and Bad Bunny – to guide their commercial concerns.
“Everything we do we ask ourselves, ‘would Nanny approve?’ She is our benchmark for all business decisions,” they say.
“Because of this, we have a very definite vision of what our brand is and where we want to steer it. Nanny Pickle’s persona, Bad Bunny’s antics and the high quality of the product provide great marketing tools for our clients and us as a company both here and internationally.”
Horsfall and Heymer have carried the concept of a children’s fairytale to the Nanny Pickle brand, founding it on identifiable characters.
“The beautiful whimsical essence of Bad Bunny and Nanny Pickle translates into any language,” they say.
Adding to the fairytale history of Australian baby brand, 
“Everything we do we ask ourselves, ‘would Nanny approve?’ She is our benchmark for all business decisions,” they say. 
