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Pandora's Karin Adcock named NSW business woman of the year
[Wed 06/10/2010 10:58:49]
Telstra chief marketing officer and Telstra Business Women’s Awards ambassador Kate McKenzie says Karin Adcock has an entrepreneurial spirit and took calculated risks when establishing her business.
“The judges described her as an inspirational employer with sound financial acumen who has a growth strategy in place, long-term vision and an understanding of where her business is headed,” she adds.
Securing the rights to distribute Pandora in Australia and New Zealand just six years ago, Adcock has taken Pandora from a garage in Avalon with two employees to a highly profitable business headquartered in Warriewood with 280 staff, 34 branded concept stores and 732 retailer outlets in Australia and New Zealand.
Adcock says she is inspired to make a difference in people’s lives, but adds that it was difficult to get a foot in the door of traditional jewellery stores in the early days.
“We were told that Pandora was ‘very nice’, but it was too complicated,” she says.
“We knew the women we showed it to loved it, so once the demand for Pandora was created, the jewellery industry fully embraced the concept.”
Other category winners were Corinne Bot, owner of Polyglot Group who won the NSW Commonwealth Bank Business Owner Award and Margaret Flynn, CEO of CentaCare Wilcannia-Forbes in Forbes, winner of the NSW White Pages Community and Government Award.
The New South Wales winners proceed to the national finals of the 2010 Telstra Business Women’s Awards, which will be announced in Melbourne on November 11.
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