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Designers team up with Gaffa Gallery for pop up shop Arcade Project

[Fri 29/10/2010 03:10:46]

With The Finders Keepers taking over Gaffa Gallery’s Arcade Project from September to December 2010, a host of emerging designers will showcase their products in pop up retail spaces this summer for short periods of time.

"The aim of Gaffa's Arcade Project is to provide motivated and proactive mid-career makers and designers the chance to have their work displayed in a creatively driven retail space," says Gaffa Gallery's initiative director Kelly Robson.

"We want to develop a hub for those who appreciate intelligent design, giving designers and makers the chance to have their work viewed, considered, discussed and purchased by the general public, while sharing the experience as part of Gaffa's creative community."

Located within the walls of Gaffa Gallery in Sydney’s CBD, the pop up shops will rotate every month allowing four designers to exhibit in the gallery every four weeks.

A total of three rounds will be co-hosted by Gaffa Gallery and The Finders Keepers, supporting a total of 12 emerging designers with pop up retail spaces.

"We feel really fortunate to have been able to expand and still remain an experimental space whilst being right in the heart of the city," Robson says.

"Our recent partnering with The Finder's Keepers girls has been so fantastic, their excitement and enthusiasm for what the Arcade Project has brought to the Sydney CBD has been extremely motivating."

The project is one of a series of events coordinated by numerous organisations and companies that attempt to strengthen the connection between everyday products and functional art, gallery space and retail.

Co-hosted by Gaffa Gallery and The Finders Keepers, a Meet the Makers launch party was held on the evening of October 28 to usher in the four emerging artists exhibiting in round two of the Arcade Project from October 27 to November 23.

These include Maree Oaten, the graphic designer behind Little Branch who will fill the pop up space in Arcade One; the four founders of Explore the Kerb, husband and wife couple Ben and Cass Mercer and Cass’ parents Barbara Hall and David Futcher, who will be located in Arcade Two; designers from The Collaboratory who will fill Arcade Three together with creative company Mattt; and Nikita Notowidigdo from her self-titled brand Nikita, whose quirky products will be exhibited in Arcade Four.

Round three of the Arcade Project will welcome another four emerging designers and will be held from November 24 to December 24 at the Gaffa Gallery.