• MOZI opens fourth store
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• MOZI opens fourth store
• Cardboard box inspired toy wins award
• Gymboree opens new store in Sydney's Westfield Eastgardens
• Visual merchandising focus of new competition
• Eco-friendly crockery range to be extended

• Uni students launch fair trade pop-up shop
• Fairtrade savvy shoppers on the rise, says survey
• Oxfam shop named fair trader of Australia
• Fairtrade products tipped to be popular at forthcoming Sydney trade fairs
• FLANZ promotes Fairtrade products at stellar Sydney and Melbourne launches

Fairtrade Labelling gets a new look prior to Fair Trade Fortnight

[Tue 22/03/2011 02:42:42]

With Fair Trade Fortnight running from May 7-22 in Australia and New Zealand, Fairtrade Labelling has introduced a new look and name, Fairtrade Australia & New Zealand (Fairtrade ANZ).

Fairtrade Labelling has also been spruced up with a new appearance, though will continue to assure customers that products bearing the Fairtrade Certification Label meet the Fairtrade Standards.

The new Fairtrade Australia & New Zealand corporate mark is already being featured on a range of communication materials including the organisation’s website and will continue to be rolled out as part of new corporate campaign and promotional material throughout 2011.

Descending on Australia and New Zealand in less than two months, the 2011 Fair Trade Fortnight represents a great opportunity for the new look organisation to put its best foot forward to the public and advocate the important cause of the fair trade movement to consumers.

Fair Trade Fortnight encourages consumers to swap to purchasing fair trade products and help celebrate the life-changing difference this makes for millions of developing country farmers, workers, artisans and their families and communities.

The Fortnight is Australia and New Zealand’s biggest annual celebration of all things fair trade and includes events, activities and promotions in both countries.

Retail sales of Fairtrade Certified products in Australia and New Zealand recently skyrocketed by almost 200 per cent between 2009 and 2010, reaching almost $150 million.

Consumer recognition of the Fairtrade Label is also significantly increasing year on year reaching 37 per cent in Australia and 51 per cent in New Zealand in 2010.