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David Jones introduces new homewares brands
[Wed 15/02/2012 02:18:55]
Retail giant David Jones has announced the introduction of 48 new brands across the department store including several home and food labels, as part of its bi-annual performance review.
Various brands will also be removed. CEO Paul Zahra says the decision is about giving consumers what they want.
“The ongoing review of the performance of our brand portfolio is essential to ensure that our offering through the introduction of new brands remains fresh, relevant and reflects what our customers want,” he says.
“It also ensures that we are disciplined in our allocation of floor space. Our business objective is to allocate space to department store exclusive brands with strong performance track records and high margins. This is particularly important in the challenging retail environment we are currently facing where continuing to stock non-performing brands adversely impacts not only sales per square metre but also inventory levels.”
Gift and homewares brands to be introduced to David Jones range from Tum Tum Tots kids cutlery and tableware to Robert Gordon dinnerware and ceramics and Somerset soaps.
“The new brands announced today are in addition to the 90 new brands we announced in 2011 and are particularly exciting because they range across our most popular categories, they are also department store exclusive to David Jones and collectively appeal to a broad spectrum of our customers,” says Sacha Laing, David Jones group executive fashion and beauty.
“Our ability to attract new brands demonstrates the trust that brands and designers have in partnering with David Jones on an exclusive basis. Our company has a track record of respecting brands and representing them in a manner that is consistent with their brand philosophy.”
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