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New slipper range for Gibson Importing
[Fri 17/02/2012 10:31:38]
 A new product which is a cross between socks and slippers will be launched at Reed Gift Fairs Sydney later this week.
Gibson Importing decided to supply the US designed and developed Snoozies to the Australian market after it was recommended by a Canadian associate.
"Snoozies have had phenomenal success throughout North America and as soon as we saw the samples and looked at the numbers done in both Canada and the US we could not resist," says Gibson Importing's product and marketing manager Monique Cheung.
The Melbourne-based wholesaler chose the Sydney fair for the launch because the timing fits with Mother's Day and the onset of cooler weather. However, the product is sold all year round and can be used in hot weather if air conditioning makes the floor too cold.
Snoozies are machine washable, durable, made with soft Sherpa fleece on the inside and brushed fleece in funky designs and colours on the outside and have a non-skid sole to prevent slipping.
Cheung believes retailers will love the new product.
"If it is anything like the US and Canada, we think retailers will be drawn to the colourful and cute designs on such practical product that every woman wears.
"Also, we supply a free Snoozies merchandising stand that will result in easy business for retailers and we anticipate they will be calling their representative for top up stock after just a few weeks," she adds.
Gibson Importing has high expectations for the Sydney gift fair after a good response from discussions earlier this year.
"We had extremely good reaction to our new collections and a phenomenal response at our Melbourne showing and through our representatives on the road. We are starting to see some more positive signs and anticipate that we will be very busy in taking orders at the Sydney gift fair."
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