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New Australian character brand hits market
[Tue 07/02/2012 10:32:42]
 Designer Guy Paterson has launched his character brand Smiling Bear with three strategic product partnerships.
The character – a koala – is inspired by the relaxed Australian lifestyle and promotes the message of smiling more.
“There is something memorable about the common confusion that koalas are not bears,” he says. “I wanted to play on that in the character name."
Smiling Bear is the first brand to be licensed by Moonpig Australia. The brand’s greeting cards and mugs are available from Moonpig, which is the world’s largest online seller of personalised greeting cards.
A large range of t-shirts, bags accessories, stickers, mugs, cards and iPhone cases are available through a partnership with Zazzle, a leading platform for custom products.
 The brand has also signed on as an official sponsor of the AKF and created a fashion range. Full profit from online sales will be donated to the organisation along with one per cent of all company profits.
“We are delighted to have Smiling Bear as one of our sponsors and think they will be a great ambassador for our cause,” says Deborah Tabart OAM,CEO of AKF.
Smiling Bear plans to take on more partners throughout the year with opportunities for retail, manufacturing and licensing.
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