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Crafted with love and a keen eye for detail, the Buddy in a Box collection features three adorable designs that include a unique soft toy, matching adoption certificate and a custom story tailored for each buddy’s individual adventure on the back of the box.

With the eye-catching packaging carefully designed by local illustrator Kat Kalindi, each character encourages imaginative play, uplifting and empowering little ones by spotlighting the importance of individuality in a way that is fun and meaningful.

Available in a starter pack that includes four of each different design and an eye-catching yet compact counter display, this range has been earmarked as a top gifting pick across baby and kids ranges, with its heightened customer response and rapidly growing sales. Starter pack wholesales for $183.

Come and explore each Buddy up close in person this week at Reed Gift Fair in Sydney (Stand MM10-11) or discover the range online now!

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