HKTDC Lifestyle Sourcing Show opens tomorrow

The way trade fairs are organised has changed due to the global pandemic, with the Hong Kong Trade Development Council (HKTDC) staging the Lifestyle Sourcing Show | Physical + Online in both online and physical formats.

The physical show takes place from 1 to 3 December at the Hong Kong Convention and Exhibition Centre (HKCEC), while the online version runs from 6 to 10 December. There will be more than 580 exhibitors from nine countries and regions showcasing the latest toys, baby products, gifts and premium, houseware, optical products as well as wine and spirits.

The HKTDC has gradually resumed organising physical shows in Hong Kong and will continue to make use of the online and physical model to stage its events, enabling local enterprises to take advantage of the digital opportunities as travel restrictions remain in place, explains Benjamin Chau, deputy executive director of the HKTDC.

“The council has adopted digitalisation to help local companies make better use of technology to upgrade and transform,” he says.

The physical edition of the Lifestyle Sourcing Show at the HKCEC will display a range of consumer and lifestyle goods and solutions in a showcase format. For the online show, exhibitors will be offered 3D booths to promote their brands and products on a visually creative online platform.

The HKTDC debuted its online and physical sourcing model at the International Sourcing Show from March to July this year. According to an online survey conducted during the show, most buyers (82 per cent) indicated an intention to participate in trade fairs offering online and physical elements to develop both online and offline business opportunities.

“The online and physical model of the Lifestyle Sourcing Show will create synergy between the two exhibition formats. We will also mobilise HKTDC’s network of 50 offices worldwide to help exhibitors and buyers utilise our services for the physical exhibition and leverage the ecommerce platform to capture new business opportunities,” adds Chau.

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