As the Covid-19 pandemic kept growing, so did the demand for face masks and other protective equipment around the world.
Unfortunately, many of the disposable face masks end up in landfill, making the fight against plastic pollution a more significant battle than ever before.
Pam Burnett, founder of CREAM Collection―which manufactures sustainable chef jackets, aprons and hospitality workwear―is encouraging chefs, restaurant owners and other businesses to purchase an alternative cost-effective solution in the form of sustainable 100 per cent organic cotton reusable face masks.
“Throughout this pandemic, wearing a mask has become so important across different business sectors and even mandatory for some, but after seeing the negative impact on the environment of disposable masks, choosing what to cover your face with has become a much greater issue,” she says.
Since Covid-19 hit Australia in March, CREAM Collection has been manufacturing sustainable face masks for businesses who were forced to change how they operated and enable a safer way for them to handle food, interact with customers and continue running their business, and has already sold thousands to environmentally conscious businesses across Australia.
“When we throw something ‘away’, we don’t always think about where it goes and what impact it has on our environment. It is our role as business leaders to think about what we can do to reduce the waste we dispose of every day, which at the moment includes an increasing number of single-use face masks―and mask wearing is something that will continue for the foreseeable future.”
CREAM Collection’s face masks are ethically made from 100 per cent organic cotton and purposefully designed to biodegrade beyond its use. The masks feature adjustable elastic head straps for a comfortable fit and ensure no ear strain during a day of work. For additional support, the mask includes a removable aluminium strip allowing the mask to fit snugly across the face and can also be recycled afterwards.
The face masks can be washed, sanitised and reused to provide an easy solution for businesses that need to be agile during these uncertain times.